1. Kate K

    I’m still mad that they got rid of her belly button :-)

    Their new logo is growing on me. And they save a boatload of money by only printing with one color.

  2. Mary Johnson

    Thanks for including the link so I could see the history of their logo over time – very interesting. I have no attachment to Starbucks – I don’t like their coffee – so I view this as an interesting exercise to observe from a distance. With logos – it is all about simplicity and this latest version is one step closer to that.

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